Identify the key players.
     Contact information for who needs to be alerted
          phone number
          email address

Next identify what needs to be monitored
     It is your job to let us understand your monitoring needs
          visio network diagrams are helpful
          if you can identify all of your devices we can monitor them

Last step
     Who do you want us to contact for this alert?
     Contact Steve B. immediately when this server is down 987 654-xxxx